One of the most common questions that we receive here over at VaxisHub when we are explaining to people that we specialize in video email marketing is, “can’t I just embed a video from YouTube?” And the answer is not really. I would even ask the question, “do you really want to do that?”. But before I begin, I want to first off say that this article is not to bash on YouTube. In fact, I would strongly tell you that your business needs to be putting videos on onto YouTube. It is the 2nd largest search engine and it will help you get a higher ranking on the google search engines which is something you should be doing. However, VaxishHub video emails could be one of the most important marketing tools that you can use for your business and it is definitely not the same as an embedded video in your email.
For anyone thinking video email marketing is not for them then I would go to the best coffee shop in town, find the best barista in the coffee shop, ask them to make their best cup of joe and sit down with you at a table and ask you to smell it! Yes, videos are here to stay and have been for some time now and you don’t have to take my word for it. Check out what the buzz is about…….
• According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
• Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)
Now that everyone is up to date with the power of video marketing. I think we all can agree that in some way videos will help your business. Not only is video making a strong impact for businesses, the technology has finally arrived to be able to use videos in emails and that is where VaxisHub video email marketing comes into play and why it is better for you, your clients, and your business. This article is about why VaxisHub video emails are better than embedding a YouTube video in your email.
Here is what embedding a YouTube Link in your email has to offer you
*The video plays inside the actual email
(Embedding a video means it will play right inside the email, the user never leaves the inbox, which is convenient.)
*Has a large built-in audience
(YouTube is helpful with SEO rankings on public search engines.)
The downside to YouTube
You lose 42%your audience
“Only two-thirds of email clients today can play embedded videos. Gmail, which holds a 40% market share for webmail, isn’t one of them. Neither is Outlook (23%) or Yahoo (21%).” According to goanimate.
Your videos are branded with YouTube
“You are building on someone else’s platform, so digital sharecropping, and the videos are branded, so everyone knows a YouTube video when they see it. It has the YouTube logo right on it. It’s obvious that it’s a YouTube video”.. According to Wistia.
You can’t embed a private YouTube video
Videos on YouTube are great for a public platform but not so great for a personal connection. It is easy to lose that personal connection when a recipient is viewing a public video not directed to them. Although, you can make videos private on YouTube. You cannot embed a private video.
Here is what VaxisHub video emails has to offer you
*Your videos can be viewed by 100% of your recipients
The way VaxisHub has set up their video email platform you don’t have to worry if your video is going to be viewed by only 58% of your recipients like an embedded YouTube Video. You can have peace of mind knowing that your videos can be viewed by 100% of your recipients!
*You can get personal Even though VaxisHub has a social media sharing feature, you can use your videos to make a personal connection which is great for follow ups, asking for referrals, specific instructionals or a message where you are connecting 1 on 1 using the recipients personal name.
*You have your own branding
Your VaxisHub videos are not branded to make for a more professional presentation. Unlike YouTube that has branding right on the video to promote YouTube.
The downside to VaxisHub
Isn’t the same as YouTube
VaxisHub video email platform is focused on making a better connection through a personal video email. Focused on the person not to the public like YouTube.
Let’s get down to it….which one to you need more? The answer is both.
Use YouTube because it is a monster of a platform and the second largest search engine. YouTube is great for those videos you want to make pubic for the mass appeal. Use it to your advantage for people to discover your business and create awesome videos. That is what it is for!
Use VaxisHub video emails to do just that. Using videos to communicate better with your clients and customers through email. The platform works 100% of the time vs Embedding a YouTube video which works only 58% of the time. Take advantage of the personal connection you can make through private videos directed specifically to individuals on your email list. That is what it is for!
Who you gonna call for your video emails? VaxisHub!
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